Moonlightballroom

There is a lot of confusion in the online marketing world, where does everything fit in? What is seo, sem and ppc marketing? The truth is they all come under the same umbrella, seo marketing.

Search engine optimisation is the practice of optimising the keywords of your site to rank higher on Google and other search engines, search engine marketing or seo marketing involves using pay per click advertising to position your site link at the top of Google.

Of course it is not as easy as asking Google to put it there, you have to pay for it and the aim of search marketing is positioning your site on Google’s frist page for the cheapest amount possible. There are many factors that decide this but creating relevance is the main part, the more relevant your ad, page and product, the cheaper your search marketing campaign will be.