Moonlight Ballroom Blog

I honestly think that one bad marketing tactic can really affect your customer’s decision to either start working with you or to continue as your client. Recently we had to make some budget cuts and what was hurt was the money for our trade show displays. We took what money we had left and poured it into a couple of large scale displays. I think that we need to take a second look at that strategy and possibly spend more on a lot of little signs instead of one or two big signs. We could be located in a place that is hard to find, but once you got there you would see big signs and that is not efficient.